Paddypower is a well-known bookmaker of Europe and it is the largest bookmaker of Ireland. It was actually a conglomerate of bookmaking companies. In 1988, Paddypower was formed through the merging of three separate bookmakers in Ireland.

Till the last update was available for the company in 2007, the company had already established 245 betting offices throughout Ireland and UK. Apart from these betting offices, it also offers betting through its Paddy Power Dial-a-Bet telephone system as well as paddypower.com, which is an online sports betting counter.